Added

Added Vitamins is a product that challenges the prevailing market by questioning whether you really

need a new bottle or jar every time you buy/drink your functional beverage. Through functional drinks in powder form, they aim to offer the opportunity to mix it yourself with the help of perhaps the world's best tap water. :)

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As a small player looking to go against an entire industry that relies on a well-established deposit system with ingrained distribution and consumer behaviors, there was a need to strengthen and develop the arguments and story around Added as a less climate-impacting alternative. This was particularly important when engaging with retailers and distributors.

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We developed a platform that demonstrates the need for a system change with disruptive solutions to truly create sustainable development in the industry. With Added as an alternative, which does not involve the raw material production of new drink packaging, transportation, warehousing, or distribution, while also enabling customers to adopt new behaviors.