Swish

Sweden's most beloved brand, Swish, has made an impressive journey. From an early tech start-up that challenged existing payment structures, to today being a crucial societal function. Not only because it’s in everyone’s pocket, but also increasingly as a payment solution for businesses. Not to mention the important role it plays in the circular economy, such as the second-hand market.

​

In line with this changing role and expanded responsibility, Swish needed to update its sustainability strategy. The strategy was to be integrated into the overall business strategy, which was simultaneously under development. An important and interesting part of the work was to continue to value and build strength in balancing the tech start-up heritage with its vital societal function.

​

The strategy was built with a holistic approach and a clear focus on all ESG components. The work included everything from Lighthouse, climate calculations (Compliance++), Organisational Insight Compass, presentations and discussions with representatives from the board and owners, as well as deep employee involvement.

​

The result culminated in a 5-year strategy, with new clear focus areas, goals, and structures that not only focused on reducing Swish's climate impact but, most importantly, leveraged the power of Swish as an actor to positively influence areas and society. A strategy owned by both the management team, employees, and the board.

​

* The project was carried out in collaboration with Doings.